Media whoring

Anyone out there who has not yet pre-ordered a copy of the book (shame on you) will be pleased to know you can cheat by reading some extracts in the media instead. And then buying it.

First off, the Daily Mail (yes, really) are running the first of two extracts tomorrow, Saturday 15th. I say 'extracts' - 'rewrites' would actually be more accurate. But they get the point across, which is the main thing.

If that's not quite your cup of tea, then you can buy the Guardian instead which, on Saturday 29th, will be extracting the book too.

It's interesting to me that two papers with diametrically opposed politics have bought the rights to the book - and very pleasing. I've deliberately written a book which aims, in its language and approach, to appeal across the political spectrum rather than to a specific narrow interest group. My message is a fairly radical one - certainly one that the political establishment doesn't want to hear - but it's also one that appeals to people on a local, human scale, whether they consider themselves to be left or right or neither. In that sense, the subject matter is political, but not Political.

It works for me. But does it work for anyone else? I am about to find out.